INVERSE was born as CIRO SPORT in 1969 in Barcelona, Spain.
Its founder, Joaquim Sabaté i Dausà had very strong links with sports, especially cycling, presiding “Esport Ciclista Barcelona”. During his presidency it has been organized more than 900 Cycling
races. This connection to the sport helped him to meet many professional athletes from different sports in order to know and understand their needs.
This experience helped him to create in the 90's the brand INVERSE. Today INVERSE is well-known for the high quality of their products, all made in Spain (E.U.) with innovative materials and
The company lives by and for sports, and since the beginning INVERSE has made clothing with fabrics and patterns specific for each sport (road cycling, Running, Triathlon, Swimming, skiing and
recently Bowling) and helps athletes to get optimal performance in competitions.